SEEK TRADE SHOW

14 - 16 JANUARY 2020 ARENA BERLIN           MEET THE SEEKERS Sandqvist places focus on challenging the role of functionality in design and practicing both sustainability and respect for the environment at all times, without compromising aesthetics. Henrik Lindholm, Sandqvist's Sustainability Manager, made time to talk "responsibly" to SEEK.         "Sustainability has been part of Sandqvist's DNA since day one."   "I do believe that Sandqvist was one of the pioneers in the sustainable fashion movement. The idea from the beginning was to make long-lasting bags in a simple yet beautiful design without unnecessary details. Long-lastig means the use of high-quality materials, the possibility to repair the bag if it breaks (in Sandqvist's own Repair Shops), and the 'less is more' Scandinavian design."         "Our mission is to make sustainable bags - made to last. We have defined Scandinavian quality, function and sustainability as our key values - that will always guide the design of all our products. Sandqvist was founded by three friends who are still actively working with the brand. For them, the aim is that Sandqvist should be as sustainable as possible - there is no other way."           "We have defined Scandinavian quality, function and sustainability as our key values."   "SEEK has a very important role to play in raising awareness. By highlighting the efforts that have been made by some brands, others will hopefully get inspired and want to join the movement. We all need to take a stand regarding these important issues, pushing everyone forward, to change the industry for a much more environmental friendly, ethical future."         "If we can make this industry act responsibly, we'll also inspire others to take action!"         "Acting responsibly means not looking the other way when faced with difficult situations or questions. The entire industry is facing a huge challenge at the moment on how we can make the fashion industry carbon-neutral, because this is what we need to do to tackle climate change. This is a much bigger question than just using more recycled materials in our products, but we need to find answers to this urgently." MEET HENRIK LINDHOLM AT SEEK. RESPONSIBLE FUTURE TABLE TALK AT FASHIONTECH STUDIO 14 JANUARY / 3.45 PM – 4.30 PM NEW NORDIC SUSTAINABILITY - WHAT CAN WE LEARN FROM SCANDINAVIAN BRANDS? SUSTAINABILITY AT SEEK 8BFT.HAMBURG new / 24BOTTLES new / AER SCENTS / BEAUMONT ORGANIC / BENZAK DENIM DEVELOPERS / BOBO CHOSES new / BRAVA FABRICS / CHPO BRAND / COSTO / CUS / DEDICATED / FREMDFORMAT / GESSICA ALBU new / HAFENDIEB new / HUMMEL HIVE / JOHNNYLOVE / JUNGLE FOLK / KINGS OF INDIGO / KOWTOW / MASKA / MERZ B. SCHWANEN / O MY BAG / PEOPLE TREE / ROTHOLZ / THINKING MU / TRETORN / VEJA AND MANY MORE GET YOUR TICKET NOW

Arena Berlin  Eichenstrasse 4  12435 Berlin